Case Study - GLA: Carrying a Torch for the Greeks

Client: Greater London Authority (GLA)
Sector: local & regional government, major public events

As part of the build up to the Athens Olympics, the Olympic torch visited London on 26 June 2004. 140 runners, including many sporting celebrities, participated in a 48 km relay around central London, starting at Wimbledon and ending at a pop concert in The Mall. The GLA and British Olympic Committee were keen to ensure that the relay was a great success – not least because it would build support for the London 2012 bid. Following our contribution to the Queen’s Golden Jubilee and Millennium Eve events in central London, Risk Solutions was asked to conduct a ‘global’ review of risks to the torch relay and, in particular, the safety and welfare of spectators and participants.

An important characteristic of the torch relay was its dispersed nature; it visited twelve London Boroughs, five of which took the opportunity to organise local events along the route. The relay was, of course, a great success with many memorable moments along the route and large good-humoured crowds watching both the relay and the concert in The Mall. London left the IOC in no doubt abouts its appetite to be the host city for the 2012 games.